OMO Detergent Tracking Purchasers By GPS (for a promotion)
Brazilian detergent manufaturer OMO is running a strange promotion. Omo accounts for half of Brazil’s detergent sales and is already found in 80% of homes there, so Unilever’s goal is more to draw attention to a new stain-fighting version of Omo and get it talked about rather than looking for a big increase in sales. [...]

